Happy Earth Day, we thought this would be a great time to announce our latest partnership with Protect Our Winters, also known as POW. Protect Our Winters is a nonprofit dedicated to turning passionate outdoor people into effective climate advocates. The organization was founded in 2007 by the professional snowboarder Jeremy Jones. POW helps passionate outdoor people protect the places and lifestyles they love from climate change. It is a community made up of athletes, scientists, creatives and business leaders advancing non-partisan policies that protect our world today and for future generations. 

So why did ReadyWise choose this partnership? 

“The mountains are our backyard, without them and our winters, we wouldn’t be able to do the things we love” says Tim Lawlor, marketing director at ReadyWise. Being an outdoor brand based out of Salt Lake City Utah, we felt like it was important to join an organization that we are passionate about. 2020 has been a year of change for our company and we wanted to make this step to help protect our environment and get involved in something we truly care about. This is why we have joined POW, we are ready to help make a difference."

What exactly does POW do? 

POW’s policy agenda consists of a four-pronged approach to climate solutions including clean energy, clean transportation, carbon pricing and protecting public lands from fossil fuel extraction. POW has chosen to focus on these four areas because of their broad-reaching impact to climate, their possibility for success in policy and their ability to be enacted on the individual and collective scale. 

If you are interested in getting involved yourself, head over to POW’s website or Instagram to learn more and stay up to date with the latest climate news. They offer different ways individuals can get involved such as volunteering, donating, educating, events, acting, recognizing your impacts and more. They also have a ton of inspirational stories by different athletes, scientists, creatives and businesses that have joined that talk about why they have chosen to support this organization. Join us today to help protect our earth and make a difference! 

Social Channel Links 

POW Instagram: @ProtectOurWinter 

POW Facebook: @ProtectOurWinter