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ReadyWise Blog

The Preparedness Trend Among the Elite

Written by Ben Slaughter 

In recent years, the heightened focus on the preparedness measures of the wealthy has captured the public’s imagination and underscored a critical point: regardless of status or resources, being prepared for unforeseen events is essential. From opulent panic rooms to sprawling underground bunkers, the rich and famous have invested heavily in their security and survival, reflecting a broader awareness of the vulnerabilities that can impact anyone. 


These high-profile examples not only reveal the lengths to which some are willing to go to protect themselves but also serve as a wake-up call for all of us to consider our own preparedness. As the world grapples with increasing instability—from natural disasters to geopolitical tensions—the emphasis on preparedness has never been more relevant. Let's explore how the elite's approach to readiness can inspire and inform our own strategies for ensuring safety and security in an unpredictable world.


The Growing Concern Among the Wealthy

Despite their financial security, many of the rich and famous are increasingly concerned about the fragility of our economy and infrastructure. They understand that wealth cannot protect them from every disaster, and their preparedness measures reflect this awareness.


From Panic Rooms to Secure Compounds

Celebrities and high-profile individuals are investing in advanced security measures. Media mogul Oprah Winfrey, rock star Elton John, and actress Gwyneth Paltrow are among those who have constructed panic rooms. These rooms, which can cost anywhere from $50,000 to $1 million, are equipped with features such as electrified door knobs, facial-recognition locks, and ballistic-proof doors.


These panic rooms are designed to be unnoticeable from the outside and often include bullet-proof night-vision gear, medical kits, food supplies, and air filtration systems. Builders of these rooms report a significant increase in demand since 2020, driven by the Covid-19 pandemic and civil unrest.

Some of the wealthiest individuals are taking preparedness to the next level. Facebook founder and Meta CEO Mark Zuckerberg is reportedly constructing a 5,000-square-foot fortress beneath his Hawaiian ranch. This $100 million project includes survival food stockpiles, blast-resistant doors, and its own energy supply.


Many elites are particularly concerned about the possibility of an electric grid collapse. As a precaution, they are purchasing older planes and cars that would still function in the event of an electromagnetic pulse. Some survival compounds feature moats that can be set on fire, water cannons, decontamination booths, and underground shooting ranges.

Preparedness for Uncertain Times

The preparedness efforts of the wealthy can also have a ripple effect, encouraging others to consider their own readiness. When influential figures like Mark Zuckerberg or Bill Gates make headlines for their elaborate emergency plans, it raises awareness about the importance of being prepared. This visibility can inspire more people to take steps toward securing their own safety and that of their families. 


While the average person may not have the means to construct a high-tech bunker, they can still adopt essential preparedness measures like stockpiling food and water, securing backup power sources, and having a well-thought-out emergency plan. The message is clear: preparedness is crucial, regardless of one's financial status, and taking proactive steps can make a significant difference in times of crisis.


Preparedness for Everyone

While these elaborate measures might be out of reach for most people, the principles of preparedness are not exclusive to the rich. At ReadyWise, we believe in making preparedness accessible to all. Our emergency supply kits power solutions, and water products are designed to be affordable and effective, ensuring that everyone can be ready for emergencies.


In today's world, the need for preparedness has never been more evident. We face a variety of challenges, from natural disasters and supply chain disruptions to political divisions and civil unrest. Being prepared means having the right supplies to weather these storms and protect yourself and your family.

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Key Components of Preparedness


Food Security: Having a reliable food supply is critical during emergencies. ReadyWise's emergency food buckets, like the 132 Servings Emergency Preparedness Food Bucket, provide long-lasting, nutritious meals that require only water to prepare. These products offer a convenient solution for maintaining food security during power outages, natural disasters, or supply chain disruptions.


Water Supply: Access to clean water is essential. Consider storing bottled water and investing in water filtration systems to ensure you have a safe drinking water supply. ReadyWise offers various water storage and filtration products to help you stay prepared.

Power Solutions: Power outages can occur unexpectedly, leaving you without electricity for extended periods. Portable power generators and backup batteries can keep your essential devices running. ReadyWise's power solutions are designed to provide reliable energy during emergencies.


Medical Supplies: Having a well-stocked first aid kit and essential medications is crucial. In a crisis, medical supplies can be lifesaving. Ensure you have a comprehensive first aid kit and any necessary prescription medications on hand.


Communication Tools: Staying informed and connected during an emergency is vital. Have a battery-powered or hand-crank radio to receive news and emergency updates. Additionally, keep a charged mobile phone and consider having a backup power source.


Safety and Shelter: Ensure your home is equipped with basic safety measures such as smoke detectors, fire extinguishers, and emergency blankets. If evacuation becomes necessary, have a plan and a go-bag ready with essential items like clothing, toiletries, and important documents.

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